When are heuristics superior

When are heuristics superior

About This Video

Against popular belief, there are instances where simple heuristics are not only faster and easier to apply, but they can reliably outperform more complex and exhaustive algorithms. The reason for this is uncertainty of natural environments and the decreased variability of heuristics in response to complex worlds.

Tags:

decision making, psychology, cognitive psychology, cognition, heuristics, algorithms, uncertainty, variance, error

Duration:

00:06:46

Related Individual Videos

Title	Description	Interviewee	Producer	Duration
Medical decision making	How are heuristics helpful in real-word situations? Dr. Gigerenzer describes how simple heuristics can improve medical decision making over much more complex solutions. By ignoring much of the available information, simple heuristics often are...	Gerd Gigerenzer	goCognitive	00:07:37
Risk communication	Dr. Gigerenzer explains how the communication of risk is a central problem in medical decision making - both on the side of the doctors as well as the patients. Risk illiteracy often leads to faulty decision making with severe consequences for the...	Gerd Gigerenzer	goCognitive	00:10:29
Interdisciplinarity	Interdisciplinary research has been a hot topic in modern science for many years, but only a small number of research groups have fully embraced the concept. In this interview, Dr. Gigerenzer describes the organization of his research group at the...	Gerd Gigerenzer	goCognitive	00:04:37
The mind as an adaptive toolbox	Dr. Gigerenzer describes his view of the mind as a collection of cognitive abilities that reflect both the result of evolution as well as the personal experiences of an individual within their specific environment.	Gerd Gigerenzer	goCognitive	00:04:10
Evaluating Heuristics	How do you evaluate heuristics? Dr. Gigerenzer emphasizes the two different existing approaches that describe the state of the field. In the descriptive approach, researchers try to find out whether people actually use a particular heuristic. In the...	Gerd Gigerenzer	goCognitive	00:06:15

Pages