Title Description Interviewee Producer Duration
Bounded rationality Herbert Simon's concept of 'bounded rationality' has spawned a lot of research interests in psychology and economics. Dr. Gigerenzer identifies three different interpretations of bounded rationality - two of which deal with the... Gerd Gigerenzer goCognitive 00:06:17
Driver distraction and cell phones In this interview Dr. David Strayer from the University of Utah talks about his research on driver distraction and how cell phone use while driving impacts driving behavior. Using different empirical approaches ranging from observational studies to... David Strayer goCognitive 00:18:16
Evaluating Heuristics How do you evaluate heuristics? Dr. Gigerenzer emphasizes the two different existing approaches that describe the state of the field. In the descriptive approach, researchers try to find out whether people actually use a particular heuristic. In the... Gerd Gigerenzer goCognitive 00:06:15
How attention research can inform public policy In this second part of his interview with goCognitive, Dr. David Strayer from the University of Utah talks about the public policy impact of scientific studies on driver distraction. While many states have disallowed hand-held cell phone use while... David Strayer goCognitive 00:06:09
Selection of heuristics Sometimes, more than one heuristic could be applied in a given situation. In these cases a decision has to be made which heuristic to go with. Dr. GIgerenzer explains how these conflicts are resolved. Gerd Gigerenzer goCognitive 00:04:16
When are heuristics superior Against popular belief, there are instances where simple heuristics are not only faster and easier to apply, but they can reliably outperform more complex and exhaustive algorithms. The reason for this is uncertainty of natural environments and the... Gerd Gigerenzer goCognitive 00:06:46