Take the best heuristic

Take the best heuristic

About This Video

As part of their research on human decision making, Dr. Gigerenzer and his group try to find simple heuristics that can be shown to work well under realistic assumptions. The 'take-the-best' heuristic is an important example of how a simple rule which sometimes ignores large amounts of available information can be applied in specific situations where it leads to superior performance.
Tags:
heuristics, problem solving, lexicographic structure, inferences, categorization, rational theories
Duration:
00:05:21