Evaluating Heuristics

Evaluating Heuristics

About This Video

How do you evaluate heuristics? Dr. Gigerenzer emphasizes the two different existing approaches that describe the state of the field. In the descriptive approach, researchers try to find out whether people actually use a particular heuristic. In the normative approach, researchers try to understand under which conditions a given heuristic performs optimal. This requires rigorous methodology and mathematical modeling.
Tags:
decision making, psychology, cognitive psychology, cognition heuristics, algorithms, uncertainty, variance, error, normative, descriptive, methodology, interdisciplinarity, formal models
Duration:
00:06:15